GrowCulture

GrowCulture is a community based financial savings app targeting young adults seeking financial stability. It provides opportunities to not just learn about investing and saving in a social environment, but also allows you to directly invest using the app. The goal was to show connection and community and have the brand feel unexpected and fun.

During my brainstorming session, I settled on a concept for the logo that resembled growth and togetherness. I was inspired by trees and the illusion of trees growing together. The three trees represent community and connection and the use of different shades to signify diversity. I also wanted the color palette and design elements to feel engaging, fun and colorful by using illustrated characters, gradients, patterns and bold colors.